SAMI
GOMEZ

IPSY

Currently, I am a contractor for IPSY as a graphic designer and work on their social media assets!

Project: Creating Instagram graphics

Process: Being able to fully grasp the IPSY voice and audience, and translating that into a well-performing design is key. Prior to creating anything, I looked through IPSY's Instagram and took note of the top-performing posts. I picked up on patterns that those designs contained and implemented them into future ones. The Ipsters gravitate towards pink and seem to react well to organized and bold design, so I made sure to amplify that within my designs. I also followed campaign and brand guidelines. 

Here are some of the best-performing posts I created! An average IPSY post generates about 3.6K likes.

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12.7K

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13.9K

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17.2K

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11.8K

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12.8K

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7.6K

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Software used: Adobe Illustrator
Design: Vector Art

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Software used: Adobe Photoshop
Design: Composite Design (Creating a realistic tag and connecting to real image)

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